Princess Blue

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Princess BLUE (of the Princess brand of shops that also includes Princess Country and the namesake Princess mothershop) may just be my top shop.

It has a clearly defined concept and knows its customer: discerning, an early adopter of new trends and designers, and a little bit on the fringe. The look is a little androgynous, a little rock & roll, and a lot Belgian.

This season, it’s bringing some of the hottest young designers to Antwerp like Christopher Kane, Giles, and our own Peter Pilotto. Add economical labels like Eryn Brinie and Kaylee Tankus to the mix, and you can get the look at all prices.

Schrijnwerkersstraat 7
2000 Antwerp
+32 3 231 21 22

Opening hours: Mon. – Sat. from 10am – 6pm
Labels: Peter Pilotto, Christopher Kane, Giles, Eryn Brinie, Kaylee Tankus, Diesel Black Gold, Marc by Marc Jacobs, McQ Alexander McQueen, Unconditional...
Price range: €60 - €1000+

Princess (main)
Meir 55
2000 Antwerp
+32 3 231 21 22

Opening hours: Mon. – Sat. from 10 am – 6 pm
Labels: Ralph Lauren, Burberry, Zac Posen, Just In Case, Marc by Marc Jacobs, Tod’s, Hogan, Eres, Essentiel, See by Chloé, Sophie D’Hoore...
Price range: luxury prices

Princess Country (traditional sportswear)
Schoenmarkt 10
2000 Antwerp
+32 3 231 21 22

Opening hours: Mon. – Sat. from 10 am – 6 pm
Labels: Ralph Lauren, Burberry, Tod’s, Hogan, Essentiel, Fay, Armani...
Price range: luxury prices