Can fashion go green?

I hate the negative stigma that is associated with being an environmentalist. My name is Kerri-Lynn, and I am an environmentalist. I am not granola, I don't wear birkenstocks, and I don't hug trees. I love fashion, and I love the environment. It is my goal to find ways that these two seemingly opposing forces can become friends, not foes. Along the way, I will educate you on my findings, and pass on any knowledge that can help us salvage our planet, but not at the expense of good style.

Here are a few things you should already know. The best possible thing you can do is to consume less. This may mean bypassing your local H&M and saving up for the big stuff. Think quality over quantity. Next, buy vintage. It is a form of recycling. Finally, and this is something many people just don't understand, organic isn't necessarily environmentally friendly. It's true that the elimination of pesticides lessens the contamination of our land and water, but at what expense?

It takes more land to cultivate organic produce; the goal of pesticides are to increase the amount of yield per land use. Organic products (cotton included) can require up to three or four times more land than regular, chemically-modified products. This means that more farming is required, more fuel, and more greenhouse gas emissions. Even more, without the aid of pesticides, the climates in which organic products can be grown are limited. This means that such products are often shipped from further distances. Hence, even more emissions.

Most scientists agree that global warming is the number one environmental problem facing our generation. So, are you going to buy organic? You decide.

We will feature organic products on our site for the sole reason that many environmentalists are anti-pesticide, but this is not necessarily our position.

xx Kerri

PS. I really want to hear your opinions on this topic, so please add your comments below.